Raisio's interest groups
| INTEREST GROUP | COMMUNICATION CHANNELS |
|---|---|
| Personnel | Personal meetings and performance appraisals, staff info, superior letters, personnel magazine, intranet, opinion surveys, working groups |
| Consumers | Consumer service, product demonstrators, Sunnuntai and Elovena clubs, social media, Raisio's cook book website in Finnish, brand websites and sustainability communications, newsletters, advertising |
| Customers (foods), among others retail trade, wholesale, bakeries and industry, commercial kitchens, exports, partners | Direct customer contact, websites, extranet, Benecol Brand Meeting |
| Customers (Raisioagro), Livestock producers and farmers, Raisio's contract farmers | Personal contact, events for producers and farmers, Contract farmers' days/events, fairs and seminars, cruises for customers, website, online store, customer magazines Agro- and AquaMakasiini, extranet |
| Owners | Meetings, annual general meeting, stock exchange releases and publications, annual report, websites |
| Institutional investors and analysts | Roadshows, meetings and events for investors, Capital Markets Day, stock exchange releases and publications, annual report |
| Financiers | Meetings, stock exchange releases, publications, financial statement, interim reports |
| Authorities | Meetings, influencing in organisations, Raisio's representation in, e.g., chambers of commerce, committees, employers' association |
| EU | |
| Subcontractors | Direct contact, meetings, audits, Supplier Code of Conduct, Supplier Self-Assessment Questionnaire |
| Partners | Direct contact, meetings |
| Media | Direct contact, meetings, interviews, press conferences, seminars, releases, social media, websites |
| Local communities | Events, company visits, websites |
| Schools and institutions | Sponsor schools, speaker visits, company visits |
| Universities and polytechnics | Personal contact, research cooperation, cooperation through Raisio's Research Foundation |
| Organizations and memberships | Joint seminars and events, Raisio's representation and memberships in organisations, website |
| Food, nutrition and health experts | |
| Trade unions | Meetings, agreements, cooperation with other companies, development projects, such as a development project in occupational safety |