Raisio's products are known through the company's brands. Raisio's product portfolio includes well-known local brands as well as Raisio's top innovations Benecol and Benemilk. Major market areas of Raisio's consumer brands are the UK, Finland, the Czech Republic, Poland and Russia. Markets for Benecol products are global.
Raisio's Brands Division is divided into two units: Consumer brands and Licensed brands. Consumer brands unit includes food operations in the Western, Northern and Eastern European markets. Licensed brands unit includes Benecol and Benemilk. Benemilk feeds sold and marketed in Finland are reported in Raisioagro's figures.
Brands Division's organisation
Diverse product range to meet consumer needs
Raisio's Brands Division's product range consists of breakfast, snack and baking products, cholesterol-lowering functional foods, plant stanol ester, a unique cholesterol-lowering ingredient of Benecol products, and confectionery.
Benecol, Elovena, Provena, Honey Monster and Nordic are Raisio's well-known food brands. Fox's, Poppets and Juicee Gummee are Raisio's best-known confectionery brands.
Benecol is the original expert in cholesterol lowering. Benecol® is Raisio's trademark and plant stanol ester the company's widely patented ingredient of Benecol products. With the acquisition completed in November 2014, Benecol product home markets now include the UK, Ireland, Belgium, Poland, Finland, Portugal and Hong Kong. On the whole, the products are sold in some 30 countries on five continents.
Brands' web pages
Net sales for the Brands Division totalled EUR 306.1 (in 2013: 304.7) million. Net sales for Consumer brands amounted to EUR 271.4 (271.4) million and for Licensed brands EUR 42.4 (41.3) million. The UK is the largest single market for the Brands Division accounting for more than 43 per cent of the whole Division's net sales.
EBIT for the Brands Division amounted to EUR 20.6 (35.7) and, excluding one-off items, 35.9 (41.4) million, which is 6.7 (11.7) and, excluding one-off items, 11.7 (13.6) per cent of net sales.
Key figures for the Brands Division
|EBIT, excluding one-off items||M€||10.6||10.8||8.2||6.4||35.9||41.4|
|EBIT, excluding one-off items||%||12.5||14.2||11.1||8.9||11.7||13.6|
* Includes acquisitions